MMA Brawl

Filed under: UFC, News, Sports Business and Media

Last Saturday night’s UFC on FOX 2 posted a 2.6/5 national rating/share, according to data released by Nielsen Media Research on Tuesday. The event, which lasted just over two hours and 19 minutes, averaged 4.7 million viewers, and easily won the night’s 18-49 demographic.

Ratings for the show grew as it went on, with more than 6 million viewers tuning in to watch Rashad Evans defeat Phil Davis by unanimous decision in the main event.

Original overnight ratings pegged the audience at 4.37 million viewers, a number that was later adjusted to account for fluctuations in the live broadcast.

Of note, the 18-49 year-old demographic dominated the evening, as the event’s 2.4 rating nearly equaled that of the 2.5 that CBS, ABC and NBC combined for on that night.

The rating though, was down a bit from the first UFC on FOX show. The inaugural outing last November featuring then-heavyweight champion Cain Velasquez and Junior dos Santos drew an average of 5.7 million viewers and peaked with 8.8 million viewers, though that event lasted just one hour.

The next UFC on FOX event will take place on May 5 from the Izod Center in East Rutherford, New Jersey. Only one TV fight has so far been announced, a lightweight bout pitting contenders Nate Diaz and Mim Miller.

MMA Fighting